Search Engine Optimization (SEO)
Online Marketing
It's as important as ever to maintain a strong web presence for a business, and search engines like Google, Yahoo!, and LiveSearch have become the 21st century gate-keepers to our businesses online. They have an ever changing array of algorithms, ranking hierarchies, and taxonomies that control who gets found, and who is lost. Let Orchestra help your organization navigate the shifting quagmire of modern search engines. We can provide you with simple tools and reports for increasing both the quantity and the quality of people visiting your site. We'll also be there to monitor when things change to make sure you stay on top.
Orchestra offers three different sets of Search Engine Optimization (SEO) services to help your business get the most out of your website investment.
Package 1 - SEO Consultation & Review
Find out what your business is missing. To get you started on improving your web presence, we complete a full site evaluation, provide you with guides on SEO best practices, Google Analytics, and search term selection.
We create a personalized plan for how you can improve and manage your SEO activities yourself. This plan includes detailed information on how SEO functions for all of the major search engines, how to configure your site to be more SEO-friendly, and how to implement and use many of the free tools that show you how you're site is performing.
This package allows companies with web expertise and in-house capabilities to get a full understanding of how SEO functions, and what their site can do to improve. It's our lowest-cost package, and if there is something specific you need, just let us know.
Package 2 - SEO Optimization
Let Orchestra help you get started. Sometimes, just knowing what to do isn't enough. Let us help you implement our recommendations on your website.
This package includes the report that you receive in Package 1, and a one-time implementation of our best practice recommendations. The implementation includes: use of the Top 5 SEO practices, site code modifications, configuration of Google Adwords and Analytics accounts, and more. A significant portion of time also gets dedicated to working with you and your staff to determine what search terms are most applicable to your business and have a reasonable probability of being successful.
This package is just what a firm needs that has never implemented SEO before, but is still interested in managing most of their offering by themselves. As always, if you need additional help, we're happy to assist you.
Package 3 - Managed SEO Service
We can manage a complex SEO offering for you. Orchestra really shines when clients elect to have us play a role in their overall web presence.
By managing your SEO, we provide everything in Package 1 & 2 while continuously managing the health of your web presence. We provide monthly reporting detail to help you optimize your search term management. Additionally, as the rules for search ranking change, we adapt your SEO implementation to the new set of best practices. Most businesses are able to see results in just two months, and have a much clearer picture of who is visitng their site and why.
With this offering, we're able to show you a clear picture of what's going right, what's not, and how your site changes over time. A firm that elects to have Orchestra manage their SEO will be able to see a simple and concise set of information about how your site is performing. Take your online presence to the next level, and rise to the top of your ranking potential.
